Speck iPhone Cases: Nearly half of Chinese people log on every day app

Photo: network Cool music video is not about Zhou blasted the

Tencent micro Forum Global Partner Conference, micro team's foreign "micro-life" share, and issued the white paper on micro-life.

Among them, just this past September, a daily average of 570 million people visit micro-letter, according to the National Bureau of statistics, the end of 2014, County's population was 1,367,820,000. This means that the number of people landed every day app has started close to half of the Chinese population.

Compared with QQ and other applications for more than 10 years, micro-birth time is not too long. The year January 2011, Micro-letter released has for iPhone user of 1.0 test version; as April 2011 end of, Tencent micro-letter get has 4 million or 5 million registered user; to 2011 end of, micro-letter user has over 50 million; March 2012, micro-credit households number breakthrough 100 million mark; September 2012, Tencent micro-letter team released message said, micro-letter registered user has broken 200 million; January 2013, Tencent micro-letter team in micro-Bo Shang announced micro-credit households number breakthrough 300 million, became global download volume and user volume up of communications software; October 2013, Tencent micro-letter of user number has over has 600 million, daily active user 100 million.

In the past two years, app growth gradually accelerated. Tencent 2015 second-quarter data shows that combined micro and WeChat number has reached 600 million monthly active accounts, daily active users this year, an increase of 64%.

Micro letter also begins to move beyond the years of rapid growth will be kept in the user's first name QQ. Analysys Mobile App ranking compiled by think-tank the TOP500 (does not include game App) and displayed each September the number of active users of the App, the app ranks first in September the number of active users, QQ ranked second in September about 450 million active users. Both App's monthly active users number far exceeds that of other App users, at least 200 million difference. Highest monthly active users of Baidu's "mobile phone company" for 220 million, ranked as the top Department of the "Taobao" monthly active user has only 150 million.

Tencent also can be said to be almost mobile TOP20 ranks the most active half of popular applications. Eric compares data shows that Tencent's mobile product in terms of user long per cent ahead to 42% (including social products accounted for more than 29%, 13%), 8% out of second place up to 5 times as much. In other words, for most users, from the beginning, life is tightly bound with Tencent products.

Micro letter huge active users of Tencent, found a new way to make money, micro-social advertising are quickly releasing a letter represent market value. Through friends advertising the movie Yang sent the film flowers get 19% hits, 7% participated in the discussion of the user interaction, fan bingbing, the public an increase of 500,000 fans. Celebrity Wu Yifan endorsement game, ring of friends "Wu Yifan enlisted" topic and H5 interactive images, obtained tens of exposure.

Following is the report on micro-life white paper 2015 full text: